SCA’s PodcastOne celebrates 1st birthday
Southern Cross Austereo is celebrating the 1st birthday of its podcast platform PodcastOne Australia.
The leading original commercial podcast network had 54 million downloads in its first year.
“PodcastOne Australia may only be 1 year old, but we feel the business is much more mature than that,” said SCA CEO Grant Blackley.
“We are thrilled to have achieved so many milestones to date and are excited for what we know will be a very bright future”.
“As the podcasting industry continues to grow in audience and commercial appeal, PodcastOne is well positioned to take advantage of that growth,” added head of podcasting Grant Tothill.
In celebrating its birthday, PodcastOne revealed that 31% of all Aussie podcast listeners aged 18-54 have tuned into a PodcastOne episode in the last month.
Over 98% of downloads are driven by original Australian podcasts.
“The demand for original Australian podcast content continues to grow, and we have a clear focus on creating premium quality podcasts that engage audiences.”
63% of listeners have taken action as a result of podcast sponsorship, a figure that pleases Tothill.
“PodcastOne Australia is able to provide advertisers with a unique opportunity to reach highly engaged audiences through a range of bespoke advertising executions”
“We are excited to see the continued growth of podcasting in the next twelve months and look forward to playing a role to drive new listeners and advertisers to the world of podcasting”