SCA’s “Give Me 5 for Kids” campaign raises record-breaking $2.58 million in 2017
SCA’s annual radio and television charity drive Give Me 5 for Kids is celebrating a record-breaking year.
Raising $2,581,548 across the country in 2017, donations are up 15% on last year’s total and marked the fourth year in a row the campaign has raised over $2.2 million.
Of the money raised, 95% will go directly to purchasing lifesaving equipment for children’s wards in regional hospitals.
Rick Lenarcic, SCA head of regional media board member of Southern Cross Austereo Community Fundraising Ltd, acknowledged the significant contributions of local communities and SCA staff in reaching the extraordinary milestone.
“I’m extremely proud of the result from not only the hard working SCA staff that commit their time to making this happen, but also our community partners and the general community in supporting our biggest regional charity drive for sick kids across regional Australia.”
One of the inspirational moments of this year’s drive was the $100K raised by Shepparton local Paul Archer’s Battery Drive. Other fundraising highlights include Rockhampton’s inaugural “Rock Concert”, sponsored sports events and a sky high crane stunt.
Give Me 5 for Kids has now raised $22 million in total since its humble beginnings as a coin drive in 1994, lifting its profile to a well-known nationwide charity ever since.