SCA launches leadership program for women in content

Former Editor & Content Director

Southern Cross Austereo (SCA) is turning its attention to the women in its content teams, particularly in the regions.

A new six-month Women In Leadership – Content program will offer group coaching, workshops, discussions with guest speakers and one-to-one mentorship with an internal leader who can offer support, coaching and guidance.

The first session will kick off in September and will be facilitated by Dina Pozzo, an expert and facilitators in ‘courageous leadership’.

SCA will select 11 candidates for the program, with those on the senior content team and senior general management team invited to submit nominations.

Chief marketing officer, Nikki Clarkson, said everything SCA does is about creating a culture where people feel valued and can perform at their very best.

“We advocate for a diverse workforce and SCA has gender diversity targets across the business,” she added. “We now have women in 40% of senior management positions and 53% in middle management. We are enormously proud of our Women in Leadership program and are excited to see it extended to our women working in content as they look to build their leadership skills.”

Head of regional content, Blair Woodcock, said SCA is committed to achieving stronger female representation on its content leadership team.

“It’s great to see a new development course like this, not only targeted [at] those working throughout our regional markets, but also targeted to an incredible bunch of women in their field. Throughout the course they’ll be given the tools to help them amplify their voice, their opinions, their skill sets and their careers to ensure they’re being heard and present right throughout our business and regional Australia,” he said.

“We believe the participants selected for the program are our leaders of the future and we are dedicated to ensuring their continued support, development, and advancement within SCA,” he added.

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30 Aug 2021 - 1:03 pm

Could Blair Woodcock please do the right thing and step aside because most people would agree it would be much better if a woman were in charge of regional content

30 Aug 2021 - 1:34 pm

SCA – spends years overlooking female talent, underpaying them in comparison to their male counterparts, promoting less deserving men based on friendship and nepotism, demotes or ditches females in every restructure, male leaders feeling up women at industry events.

ALSO SCA – wE SuPpoRT WoMEn dOnt #mEtOo uS

My My My
30 Aug 2021 - 4:41 pm

“We’re inclusive, nothing to see here #metoo movement” Why don’t SCA fire the incompetent, lazy, misogynistic bullies both on and off the air and replace them with the talented women they’ve tormented who don’t need development, they need to be hired in roles they’ve long deserved.
You’ll save a stack of money on bogus development courses, avoid potential lawsuits and here’s something crazy you might get some decent ratings.

A little too late
30 Aug 2021 - 5:10 pm

Taking an educated guess here. I would assume the recent #meetoo firing and whispers around the corridors of SCA that are no longer in hushed tones about the constant bullying and harassment, has lead to the recent mandated Harrassment Training and now female leadership group. It has triggered many and got most of us questioning why the men in charge haven’t been held accountable for turning a blind eye consistently.

30 Aug 2021 - 5:43 pm

I often find the best way to ensure people are being heard is for others to listen.

May I suggest a course to amplify male dominated management’s hearing abilities instead?

Yet another tone deaf initiative that doesn’t focus on the real problem at hand.

30 Aug 2021 - 6:17 pm

LOL – Will there be a “how to harness your internalised misogyny and use it to completely destroy other women in your company because they won’t comply to what the male leadership want” potion of the course? This is a particular strength of the women in leadership at SCA.

SCA culture
30 Aug 2021 - 6:23 pm

Creating culture? The culture at SCA has been terrible for years.. not to mention the bullying that goes on and still does! Especially from people in management positions who stick together and protect themselves

Truth Hurts
30 Aug 2021 - 7:12 pm

This rings so hollow, how about you just do it without dropping a press release. How about you terminate the roles of so many men in your executive and breakfast teams who have consistently used and abused women. How about you have an HR department that cares for its staff, rather than just saving the face of the company & expertly covering up its failures.

Both networks of SCA still employ men who bully and intimidate women behind the scenes, who have manipulated & emotionally abused the women they currently work with & the women they used to work with. So many women & men who’ve worked for SCA (& also NOVA & ARN) are utterly terrified of speaking out & telling the truth. So many of these men STILL have jobs with healthy pay packets & careers in radio & even TV as well.

They’re promoted as top, knockabout blokes, who are just like everyone else, but they’re not, they’re toxic & they’re encouraged & supported & given the benefit of doubt all the time, while the women are gently pushed to the side. The media has A LOT to answer for, I long for the day it all comes out, if ever.

30 Aug 2021 - 8:25 pm

How many women currently have leadership roles in the SCA regionally? And particularly those working with Blair? If it’s for regional, reveal the regional statistics. Perhaps why Blair and SCA needed to start this initiative?

The Glass Ceiling Exists
30 Aug 2021 - 9:32 pm

This is not a positive or inclusive environment for a female to work in. Nor is it a safe place to work. Too many talented females overlooked, overworked, gaslit, harassed and bullied.

31 Aug 2021 - 11:29 am

I thought I was alone in my sentiments. Turns out this comment section reflects and highlights that I am not alone. I’m thankful this was published, just for the comments.

31 Aug 2021 - 11:51 am

My advice to women is RUN. As much as they promise you a world of opportunity, it is not the reality. The day to day is constant bullying, power trips and harassment at the hands of the men in charge, and the promises never come. They will use you up and spit you out.

31 Aug 2021 - 11:57 am

What a pity there isn’t a way for all the disenfranchised SCA staff in the comments to actually connect with each other, instead of a leadership program for 11 people being established. No disregard to those who were selected – they more than deserve the opportunity.


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