SCA secures VEVO license
SCA have secured the exclusive rights to VEVO content and digital inventory within Australia, strengthening the entertainment company’s digital portfolio and they say enhancing its ability to provide a premium product for advertisers
SCA’s Chief Sales Officer Brian Gallagher said, “We are excited to be able to add such a premium product to SCA’s digital portfolio. The advantage that this product has over others is that the VEVO audience is highly engaged – they are there to consume on demand and they’re really passionate about it.”
“It’s an effective video environment now exclusively available through SCA and we are thrilled at the opportunity this presents us and our clients when it comes to advertising solutions.”
You can also take a listen to our chat with SCA CEO Grant Blackley, we talk about the recent Vevo and Authentic Entertainment acquisition and how they will leverage the brand.