SCA Regional Management Changes

Staff Writer

Rick Lenarcic Head of Regional Media for SCA has announced a number of changes to the management structure of their regional ops.

Ashley Myatt NSW Regional General Manager, who currently oversees all of regional NSW will now be responsible for the Northern NSW television and  their radio markets. So Ash will cover off the Northern Rivers TV (NRTV) national sales business unit and will also have a greater focus on Newcastle and Gosford which are SCA’s 2nd and 3rd largest regional radio revenue markets.

In addition to his current responsibilities in Victoria and South Australia, Rod Winner will also be responsible for the Southern NSW region.  Rod will become the Southern Regional General Manager for SCA.  Rod will be supported by Jason Priestley who will take on the role of GM Central and Western Victoria.  Jason will oversee the markets of Ballarat, Bendigo and Shepparton and continue to report to Rod.

Also in Victoria, Steve Hetherton will take up the role of Sales Director in Shepparton reporting to Leanne Hulm. 

Ken Wood will join the SCA regional leadership team as the North Queensland GM overseeing Cairns, Townsville and Mackay.  Most recently Ken has been the South East Queensland manager for the APN media group and prior to that Ken was the Sales Director of the 7Queensland television group. He has also held General Manager roles in both Townsville and Rockhampton. Ken will report to Tim Davenport, Regional General Manager QLD, who has taken on additional responsibilities in managing the group’s regional radio hub on the Gold Coast.

“These changes will enable our leaders to best manage their respective areas across the large geographical spread of our radio and television assets”, said Rick Lenarcic.


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