SCA promotes Trevor Crook to lead sport and partnerships

Staff Writer
Southern Cross Austereo

Leadership changes at Southern Cross Austereo continue with the promotion of Trevor Crook.

Cook moves up from national head of sport sales to the newly created role as head of sport and partnerships.

SCA says his team will work closely with the national sales team on the “ongoing innovation, monetisation and execution for brands” across its many commercial assets.

Crook’s remit will include major sporting properties including AFL and NRL broadcasts and shows on the Triple M Network.

Beyond sport, the partnership’s portfolio includes metro and regional show partnerships for shows like Carrie & Tommy and Hughesy & Ed on the Hit Network.

The team will also be responsible for corporate partnerships such as Hit’s RnB Live, V8 Supercars and event programming such as Concert In The Clouds.

Nikki Rooke, SCA’s national head of radio sales, said: “Over the last two years Trevor has done a great job of leading the national sport sales team to deliver outstanding results in all areas.

“He brought a fresh perspective to our commercial sport product and worked collaboratively with internal and external stakeholders to innovate our offering to sponsors, driving retention and longer-term partnerships.

“The new Sport and Partnerships division will bring a formalised, proactive approach to all new and existing partnerships to ensure we continue to deliver the best outcomes for our clients and maximise the revenue potential of our considerable suite of premium assets.”

Crook has 18 years’ experience working in sales and sport.

Prior to joining SCA, Crook has worked with at agency Mindshare and the Nine Network in senior sales positions.

Commenting on his promotion, Crook said: “It’s been fantastic to bring my experience working in sports sales and also at a media agency to SCA to help build our sports team.

“I’m really excited about expanding my role to bring together sports and all our other partnerships into a unified and pro-active team who can provide clients with market-leading opportunities.”

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