SCA now an Online Auction Player

Staff Writer

Southern Cross Austereo has launched a new online e-commerce platform  My Local Auction, connecting local buyers and sellers across the country.

With My Local Auction, you can bid online for a range of products and services from local businesses. Everything from electrical to home and garden, new cars and swimming pools. The hook is it’s often up to 50% off RRP.

The first  auction is set for Orange and Dubbo, with 26 auctions planned for 2015 across SCA's other markets. It will make it's debut in metro markets later this year.

My Local Auction is an SCA developed and designed product that is set to integrate with their other digital and broadcast assets.



Southern Cross Austereo Director of Digital and Innovation, Clive Dickens said: “My Local Auction is a key component of our expanding e-commerce and data strategy. The launch of this world-class platform will connect local businesses with potential customers, allowing consumers to access great bargains. My Local Auction is the first step in a multi-phase strategy for the ‘My Local’ online brand, which we’re excited to roll out in the coming months.”

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