SCA Melbourne to move into new ‘state of the art’ commercial precinct

Pictured: David Deague, Nick Cody, Fifi Box & Jonathan Deague at 101 Moray Street

Southern Cross Austereo (SCA) will have a new home next year, as the company takes up residence at Deague Group’s 101 Moray Street in South Melbourne.

SCA’s neighbours will include Ooh Media and Adobe, and the lease runs for 10 years.

SCA’s chief financial officer Nick McKechnie said staying in South Melbourne was important as it is the “long-established beating heart of much of Melbourne’s advertising industry”, but noted that the new environment would help the company to evolve.

“SCA’s business is constantly evolving, and with the recent launch of LiSTNR, we are creating more audio content than ever,” he said. “This, paired with the fact that, like most organisations, SCA introduced new flexible working arrangements post-COVID, meant we needed to reconsider how we will get the most out of the physical workspace.”

SCA will take up 3,000 square metres of the building’s second floor. The audio studios within the new accomodation will have digital branding, meaning they can be used for any audio content production across all its brands, including Hit and Triple M.

McKechnie and chief marketing officer Nikki Clarkson said having the entire company on one floor would enhance collaboration and understanding.

“Live radio remains at the heart of SCA’s business, and the office will be designed around the studios from which SCA’s extensive talent roster entertain Melbourne each and every day,” McKechnie added.

Deague Group’s managing director, Jonathan Deague, said he was delighted to welcome another high-profile media talent to 101 Moray Street.

“The South Melbourne location of 101 Moray has naturally attracted tenants in the media and advertising industries; this inner-city suburb has long been a popular destination for the industry, and we’re delighted to play a role in its evolution.”