SCA creates roadshow to help regional SMEs succeed

Southern Cross Austereo (SCA) will put on a series of small business roadshows throughout regional Queensland to help assist small businesses succeed through ‘smart marketing’.

The breakfast events will be hosted by Small Business Big Marketing podcast host, Tim Reid, and run throughout September and October.

SCA’s commercial partners and small-to-medium businesses in  Cairns, Townsville, Mackay, Rockhampton, Bundaberg, the Sunshine Coast, Toowoomba and the Gold Coast are set to attend. 

Throughout the roadshows, Reid will provide practical advice, share marketing tips and guide all participating businesses to create a one-minute marketing video  which will then be entered into a draw to win an advertising package across Hit and Triple M.

Reid will also produce eight new episodes of the Small Business Big Marketing podcast devoted to showcasing regional Australian businesses in each of the markets he visits.

SCA’s chief sales officer Brian Gallagher said that the roadshow demonstrated the network’s commitment to serving regional communities and help businesses reach new markets.

“SCA’s radio stations play a vital role in regional communities, and we have a strong track record of helping small businesses grow and succeed in many markets. We are committed to investing in these regional areas by equipping local business owners with the skills they need to grow their businesses,” Gallagher said.

“Tim is the country’s foremost expert on SME business growth and marketing and will provide valuable business building advice that these communities rarely or ever have access to.”

Reid said that the Small Business Big Marketing roadshow would educate participants on simple and effective marketing strategies to create organic growth for their businesses.

“Too many business owners find marketing too challenging, too expensive, too time-consuming, and as a result, they ignore it at the expense of growing their precious businesses into the empires they deserve to be,” Reid said.

“Having interviewed over 550 successful business owners about their marketing, one thing is crystal clear: they have a deep respect for marketing and actually enjoy it. In fact, I’d go as far as saying they’ve turned marketing their business into a hobby.

“That’s what I want to show business owners how to do throughout regional Queensland. And we’re going to have a lot of fun in the process.”

The first Small Business Big Marketing roadshow event kicks off in Cairns on Tuesday September 7, with the accompanying podcasts arriving weekly via LiSTNR.