SCA Management Changes

Staff Writer

Southern Cross Austereo had made a change in their management structure this afternoon, dividing the metro and regional businesses.

Guy Dobson has been appointed Executive Director of Metropolitan Operations, and Rick Lenarcic takes the position of Executive Director of Regional Operations


Guy and Rick will oversee the content, innovation, client solutions, and lead teams of national specialists plus local general managers from a strategic and operational perspective. 

Guy Dobson, Executive Director of Metropolitan Operations said, “I’m so looking forward to leading a dynamic reinvigorated metro business structure into 2015. We have the most talented people in Australia on our team, with this new structure, a dedicated team focusing on metro solutions and similarly a specialist team focusing on our regional assets, SCA is going to power into the New Year. There are some exciting moves in play that we can’t wait to unleash upon the business.”

Guy has been in the radio for over 30 years. He was previously CEO of Austereo, (prior to the merger with Southern Cross Media), and has led content solutions for SCA since the merge under the role of Chief Content Officer.

Rick Lenarcic, Executive Director of Regional Operations said, “We have a wealth of experienced managers and team members that cover a huge part of Australia. To be directing this energetic team is exciting and I look forward to managing the further building of our TV, radio and digital assets across regional Australia. The added advantage of metro content, experience and knowledge further enhances our position as one of Australia's largest media companies.”

Rick’s media career spans 25 years. He has managed at some point all areas of the regional business. He was most recently Regional General Manager for the southern arm of the business. In his role as Executive Director of Regional Operations he will now oversee over 70 regional radio brands and 21 television signals in totality. 

In addition to these appointments, SCA says it looks forward to progressing with the appointment of its next Head of Digital and Innovation following the announcement Clive Dickens is heading to Seven West Media.


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