SCA creates head of sales for Victoria role
Southern Cross Austereo (SCA) is seeking a head of sales for Victoria.
The newly-created role will form part of the sales leadership team, led by Brian Gallagher.
SCA said it is looking for a community-focused sales leader who will be responsible for maximising profitability across audio, digital and TV sales in all regional Victorian markets.
The successful candidate will be “capable of driving commercial success [and] new business growth, and will be truly passionate about implementing an inclusive, supportive and high-performing culture”. SCA said it is also seeking someone with high levels of energy, EQ, humility, authenticity and transparency.
The recruitment for this role is the latest regional move by the broadcaster. Earlier this year it revived the head of content – regional role, appointing SCA stalwart Blair Woodcock.
Last year, SCA axed 19 regional Breakfast shows in favour of state-based syndicated offerings. Much of the focus of digital platform LiSTNR, however, is localised content, including hyper-local news and event / location guides.