SCA gets set to launch LiSTNR Precision Plus

Southern Cross Austereo (SCA) has unveiled LiSTNR Precision Plus, a world-first evolution in digital audio advertising, set to launch in October.

This innovation is powered by cutting-edge AI combined with first party data signals from both LiSTNR and brands, allowing LiSTNR Precision Plus to deliver real-time optimisation, empowering brands and agencies to execute more targeted and impactful audio campaigns.

LiSTNR’s AdTech capabilities, combined with full ownership of its technology roadmap, enable SCA to be able to innovate rapidly.

Olly Newton, Executive Head of LiSTNR Commercial (pictured above), said:

“LiSTNR Precision Plus is not just an evolution – it’s a revolution in how digital audio campaigns are planned, delivered and optimised. With real-time data, AI-powered targeting, and a platform built in Australia for agencies and advertisers, purpose-built for local market trends, we’re giving brands the tools to make every advertising dollar work harder.”

Launched 18 months ago, the award-winning LiSTNR AdTech platform has transformed digital audio advertising in Australia, delivering multiple world-first media campaigns with an aim of making every advertising dollar work harder. It powers SCA’s latest innovation delivering world-first capabilities that drive measurable results for agencies and brands. To its 2.4 million users, the Hub unlocks tools including expanded Dynamic Creative Optimisation (DCO), using variable data sets including LiSTNR’s own first party data and Advertiser Data Matching via privacy-first clean room solutions.

“Our ability to deeply understand audiences and dynamically reach them is transforming the marketing funnel,” said Newton. “LiSTNR Precision Plus redefines what’s possible in audio advertising, delivering measurable results and real-time intelligence at scale.