Adrian Brine & Dan Bradley promoted in SCA content reshuffle
Southern Cross Austereo has made changes to its content leadership structure, in a move that puts regional radio within a new ‘Community’ division.
SCA chief content officer Dave Cameron announced a new content leadership team, which will drive the Hit and Triple M Metro and regional stations.
The move follows SCA announcing the axing of 19 regional Breakfast shows, with statewide Breakfast shows out of major regional markets in their place.
SCA’s head of talent development, Adrian Brine, is promoted to the assistant head of Hit Network. He’ll now oversee the Hit Network Community division including the new statewide Hit breakfast shows, plus Hit Hobart.
The new, state-based content strategy for the Hit Network sees Metro assistant content directors become assistant CDs of their respective states.
Those to continue in their roles, as well as assist the programming of Hit’s Community shows are:
- James Speed – Victoria Assistant Content Director
- Abi Benaud – Queensland Assistant Content Director
- Amy Collette – Western Australia Assistant Content Director
- Jase Allen and Adrian Brine are responsible for the NSW statewide show
- Alex Flack (SAFM Content Director) and Mathew O’Reilly (Triple M Adelaide Content Director) are responsible for South Australia’s Mount Gambier.
“This new structure will provide a strong level of expertise and experience to lead, for both on and off-air content roles,” Cameron said.
“It will also streamline our operations across the Metro and Community divisions delivering greater clarity, effectiveness and simplicity.”
“I believe that our radio networks comprising 99 stations in total have the best Content talent in the market and this new structure marks an exciting new chapter in SCA content across our Metro and Community divisions.”
Triple M Melbourne CD, Dan Bradley, is now assistant head of Triple M Network, overseeing the Triple M Community division nationally, including 38 local breakfast shows.
Bradley is set to be assisted in his role by the Triple M Group Content Director – Community division team.
- Dan Hill – North Queensland Community (Cairns/Townsville/Mackay/Rocky/Gladstone)
- Blair Woodcock – South Queensland Community (Toowoomba/Bundaberg/Maryborough) and 4MMM Assistant Content Director.
- Ryan Bebbington – Queensland Community Assistant Content Director
- Jase Allen – Newcastle/Gosford Community Group Content Director
- Duncan Potts – NSW Community (Coffs Harbour/Port Macquarie/Orange/Griffith/Wagga Wagga/Dubbo)
- Mal Lewis – Victoria Community (Albury/Bendigo/Shepparton/Mildura/Warragul)
- Leroy Brown – NSW/Victoria Community Assistant Content Director
- Dan Cole – North West Community Western Australia
- Jarred O’Brien – South West Community Western Australia
- Phil Bradley – Tasmania Group Content Director.
Gemma Fordham and Mike Fitzpatrick will continue in their current head of network roles, with the announcement noting they will focus closely on the Sydney, Melbourne, Brisbane, Adelaide, Perth, Newcastle and Gold Coast markets.
Last week, SCA reported a drop in financial year revenue of 18% following a June quarter largely impacted by the coronavirus pandemic.