SCA appoints new Social Media Director

Southern Cross Austereo has appointed Chris Ledlin as its Social Media Director.

Chris joins SCA from Twitter, having joined Twitter in 2013 to help start Twitter Australia’s Entertainment, TV & News Partnerships division.

During his time at Twitter he worked across Twitter’s Tokyo, Los Angeles, San Francisco and New York offices, working on projects across the Music/Entertainment and Lifestyle space.

Prior to joining Twitter, Chris was at the Nine Network where he led a nationwide team to develop, oversee and execute a social media strategy for Nine’s News and Current Affairs outlets including Today Show, Nine News and A Current Affair.

SCA’s Chris Johnson, Head of Digital Content said

“I’m delighted Chris has joined our team. When it comes to social he has a wealth of creativity, passion and commercial experience. No other media does social like radio, it’s live, reactive and community focused. I look forward to seeing what Chris can achieve working with our talent both on and off the air.”

Of his appointment, Chris said

“I’m thrilled to be joining as Social Media Director for Southern Cross Austereo. For three years I’ve had the absolute privilege to work alongside the SCA team in my role at Twitter. I’ve never come across such a progressive and innovative group of people who believe so much in digital and social”.

Chris will be based in Sydney and join SCA in November.