SBS Radio launches new multilingual brand campaign

Former Assistant Editor

SBS Radio has launched a new multichannel, multilingual marketing campaign based around the tagline ‘welcome home’.

The radio brand campaign aims to build brand awareness for SBS Radio and its newly revamped SBS Radio app, as it encourages people to speaker a language other than English to feel at home in Australia or wherever they are.

Listeners can now access Australian news and current affairs, music, podcasts and community updates in 68 languages on through SBS Radio and its app.

“SBS remains the world’s most linguistically diverse public broadcaster,” said SBS acting chief content officer Mandi Wicks.

“The refreshed SBS Radio app provides audio content on demand and on the go to our listeners in 68 languages.

“Accessible anywhere, at any time on the device of their choice, downloading the free SBS Radio app helps our audiences ‘feel at home’ wherever they are.”

“The concept of ‘Welcome home’ signifies SBS’s commitment to providing Australian focused content to multi-generational
migrants as well as those having newly arrived in Australia,” added SBS acting director of marketing Jane Palfreyman.

“The campaign videos are produced in English and subtitled and produced in seven other languages including Mandarin, Cantonese, Korean, Vietnamese, Arabic, Hindi and Punjabi.”

The new ‘welcome home’ campaign also runs across television and online as well as radio throughout April.

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