SCA launches Santa Radio on DAB+
2020 is done, Southern Cross Austereo (SCA) has declared, and what everyone needs is a little Christmas cheer.
Its solution is to launch Santa Radio next week, which will roll out across DAB+ in Sydney, Melbourne and Brisbane, as well as the Triple M and Hit apps.
The station will feature “Christmas crackers” from Mariah Carey, U2, Taylor Swift, Bruce Springsteen, Michael Bublé, “and even some of our homegrown artists”.
SCA said the station – which is endorsed by both Santa Claus and the elves, and created in partnership with North Pole Communications – should make everyone feel merry and bright.
“We’re sure many people will be glad to see the back of a challenging 2020 and are looking ahead to Christmas cheer with friends and family,” the head of music across the Hit and Triple M networks, Micky Maher, said. “Well, wait no longer. With just 52 days until Christmas, the countdown is on and Santa Radio will bring the world’s best Christmas anthems and classics to lift spirits and bring good vibes into people’s lives – with not a Grinch in sight.”
Australian Radio Network’s (ARN) iHeartRadio first broadcast its Christmas offering, Elf Radio, across the Christmas period in 2009. It is also available on DAB+ across the eastern seaboard capital cities, but can be accessed on the iHeartRadio app in other locations.
Elf Radio claims to be the North Pole’s #1 hit music station.