SCA launches Santa Radio on DAB+

Staff Writer

2020 is done, Southern Cross Austereo (SCA) has declared, and what everyone needs is a little Christmas cheer.

Its solution is to launch Santa Radio next week, which will roll out across DAB+ in Sydney, Melbourne and Brisbane, as well as the Triple M and Hit apps.

The station will feature “Christmas crackers” from Mariah Carey, U2, Taylor Swift, Bruce Springsteen, Michael Bublé, “and even some of our homegrown artists”.

SCA said the station – which is endorsed by both Santa Claus and the elves, and created in partnership with North Pole Communications – should make everyone feel merry and bright.

“We’re sure many people will be glad to see the back of a challenging 2020 and are looking ahead to Christmas cheer with friends and family,” the head of music across the Hit and Triple M networks, Micky Maher, said. “Well, wait no longer. With just 52 days until Christmas, the countdown is on and Santa Radio will bring the world’s best Christmas anthems and classics to lift spirits and bring good vibes into people’s lives – with not a Grinch in sight.”

Australian Radio Network’s (ARN) iHeartRadio first broadcast its Christmas offering, Elf Radio, across the Christmas period in 2009. It is also available on DAB+ across the eastern seaboard capital cities, but can be accessed on the iHeartRadio app in other locations.

Elf Radio claims to be the North Pole’s #1 hit music station.

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Brett
3 Nov 2020 - 10:34 am

SCA dont have many orginial ideas do they??

One of Santa's elves
3 Nov 2020 - 11:43 am

Meanwhile, ARN’s Elf Radio is already on air and has been every Christmas period since 2009. Try harder SCA.

Seriously SCA?
3 Nov 2020 - 7:26 pm

ARN’s Elf Radio is well established and well received. SCA, your blatant carbon copy of this idea really does you a disservice. Can’t come up with anything original?

Rudolph
4 Nov 2020 - 11:04 am

How many Christmas stations do we need? ARN has had ELF radio covered for years, and if you want an oldie style carol HOPE have had their Christmas channel running for years also.
Seriously SCA ?

Pamela Ann Griffin
21 Nov 2020 - 9:50 am

Listened to alf radio it was great plenty of variety. But Santa have to agree with comments that its sad same songs seemingly on a loop

David
5 Dec 2020 - 12:27 pm

It’s a shame that ELF Radio is no longer available in Adelaide (and Perth I believe) due to technical issues…hmmm. Could it be a flick of a switch ($) given that Elf Radio has been available in Adelaide prior to 2020. Seriously a once a year program that is only available to selected states – and I thought it was Xmas time.

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