SAFM’s Hollywood billboard

SAFM in Adelaide have come up with a unique way to get Hollywood celebs to be on their breakfast show with Michael, Hayley & Burgo.

As part of a proactive pitch to local cinema company Wallis, the station have erected a billboard in Hollywood asking celebrities to call the show.

The Hollywood Hotline will be answered, any time of the day or night, by either Michael, Hayley or Burgo.

The billboard went up on Monday and will be up for 5 weeks. Already they've had 10 to 15 calls from people who have done bits and pieces of acting.

The billboard at the intersection of La Brea and Beverly in Hollywood.
 

Then this morning they had a call from Robert Ri'chard (below) who was in House of Wax with Paris Hilton, CSI: Miami, Coach Carter, and Who's Your Daddy ?