Podshape creates branded Melbourne Cup podcast for BlueBet
Melbourne Cup-winning jockey Corey Brown is at the helm of a new branded podcast for BlueBet, Road To The Cup.
The podcast has been created by Podshape and will run for eight weeks.
Guests over the coming two months will include Glenn Boss, Darren Beadman, Damien Oliver, Lee Freedman, Frankie Detorri and Joseph O’Brien.
Podshape’s head of partnerships, Whitney Quayle, said: “Podshape are proud to be bringing to life compelling stories of what happens around that three-minute Race That Stops The Nation.
“There’s no one better to do so than Australian racing legend Corey Brown, and it made perfect sense to partner with an Australian-owned and operated bookmaker like Bluebet.”
Collin Tew, head of brand and product at BlueBet, said he can’t wait to hear the stories that are uncovered on the podcast in the lead up to the carnival.
“We are thrilled with Corey Brown’s Road To The Cup podcast. Corey is a true legend of the sport who owns his own piece of history in the great race,” he said.