Register now for The Infinite Dial 2022 Australia Webinar
Commercial Radio Australia is inviting people to register for this year’s Infinite Dial 2022 Australia Webinar on Tuesday, June 28
Now in its sixth year, CRA says the event will unpack and share key findings from the 2022 Infinite Dial Australia study.
“Digital radio has continued to grow in recent years at a remarkable pace especially in podcast and smart speaker listening. Additionally consumers are continuing to engage with longstanding forms of audio such as radio.”
Topline findings in 2021 included:
Radio overwhelmingly remained the most dominant audio content
84% of Australians listened to radio in their car, up from 66% in 2020
Podcast listening surged, with 37% of people confirming they had listened to at least one podcast in the past month, up from 25% in 2020
86% of Australians listened to live radio or catch up radio podcasts each month, up from 85% in 2020.
Edison Research President Larry Rosin will provide answers during a short, 30 min presentation and Q and A.
More details here.