Radio Today Podcast: Inside the audio app wars & Bryce Ruthven’s new gig

Staff Writer

We’re back!

After a one-week ‘life-got-in-the-way’ absence, Radio Today Tonight has returned with a bang – covering everything from Grant Blackley’s lofty ambitions for LiSTNR, to its ‘war’ with iHeart, as well as SCA’s recent troublesome performance on the ASX.

Plus, should Bryce Ruthven have a podcast? Is the decision by Jay Walkerden and Podshape to work with the tainted MAFS star and former radio announcer a deal with the devil, or something which could relaunch Ruthven’s radio dream?

Radio Today Tonight is back for 2021, coming to you each Thursday mixing the biggest news of the week, along with a discussion of all the personalities, politics and pressures involved in the audio industry.

It will be jointly hosted by Radio Today editor Vivienne Kelly and publisher Jake Challenor.

Subscribe to Radio Today Tonight now on AppleAcastSpotifyGoogle, or iHeartRadio.

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A Non-Bitter, Currently Unemployed Announcer
30 Apr 2021 - 11:50 am

I think I can add perspective as to why radio announcers try to get into reality television. Bryce is actually the 3rd radio announcer to be cast on MAFS and, regardless of your thoughts on him, I totally get why he went on.

Imagine leaving your home, family and friends, moving across the country, getting paid pittance and working long hours, in an attempt to follow a dream of making it big in the industry, before realising that there’s only a very small chance of actually breaking through the pack of TV stars, self-made identities and announcers with influential management. **REMINDER** This is not a dig and it’s not part of some “entitled mindset”, it’s a harsh, but understandable reality that is very much on the mind of regional announcers, both past and present. The need to find a point of uniqueness and a pathway to edge out other talent is getting harder and less desirable all the time.

This is why you’ll see regional announcers trying to sell their souls for a shot on reality TV. It’s the easiest way to break into a medium that offers a, for better or worse, potentially huge boost to an individual platform. A ready made platform is what aspiring on air talent perceives as a minimum prerequisite for a shot at metro.

It’s a sad day, when young announcers feel the need to leave radio, a place they live and breath, to chase potential humiliation on national TV, all to get a better job in radio.

Please keep doing these podcasts. I enjoy them.

Mick C
4 May 2021 - 12:23 pm

I would give him the time of day.


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