Radio Today & BPR launch weekly music research

Successful radio stations find out what their listeners want, and deliver it consistently.

For music stations, this means understanding what songs are working for the audience at any point in time.

The charts, whilst a tool, are not necessarily the most effective way of measuring passion for individual songs, there can be a huge difference between those who buy music and influence the charts, and the rest of the population. 

If you have always wanted to access music research, but have not had the budget to do so, BPR and Radio Today are launching a service providing weekly music research – absolutely free.

We are offering you the chance to take part in our new weekly music survey, where your audience can give us their opinions on the songs they love (and those they don't) through your Facebook community.

So how does it work? The process could not be simpler:

• Each week, starting tomorrow, BPR and Radio Today will publish a Facebook link that you can place on your Facebook page, for your listeners to click through and take the test.

• Each week we will test 25 currents, recurrents and new songs.

• The following week we will publish the results on Radio Today for you to access, print off, and use as a reference for your music meeting. The results will include sample size, and will be split into two reports; an under 40yrs report, and an over 40yrs report.

Pretty simple!

We'll do all the work, all you need to do is post the link to your Facebook page encouraging your listeners to let you know what they like and don't like.

For your listeners, aside from their views on the songs there are no personal questions to answer, and we are not retaining any personal data. The demographic information (gender/age) on the reports will be calculated from their Facebook profile and will be used only for the purpose of generating the final report.

Clearly the reports will be broad in nature, given this is a national sample, and the demographics will be split over and under 40 years, and we look forward to your feedback through the process as to what you find useful about it and what you would like improved.

We go live tomorrow with our first music list, and look forward to you taking part, and your feedback.

BPR (Broadcast Programming & Research) works in Australia, New Zealand and throughout Europe and is one of the worlds leading companies in the radio industry offering a combination of programming and research solutions. You can read more about them here.