Radio Ratings November 9, 2021

Radio Ratings: KIIS and WSFM battle it out for FM dominance in Sydney

Welcome to Radio Today’s coverage of the seventh metro radio survey of 2021.

The results from GfK’s Survey 7 are published below at 9:30am AEDT, along with the #1 AM and FM stations in each market.

Hit the refresh button throughout the day for all the key takeaways from each metro market, and later in the week, we’ll bring you insights from content bosses across the major networks.

You can also circle back to Survey 6 results here and catch all the PR Release spin here.

SYDNEY:

#1 FM is WSFM with KIIS close, at only 0.1 behind
2GB #AM
Top FM breakfast show KIIS
Top AM breakfast show 2GB
Top FM Drive show Smooth
Top AM Drive show ABC Sydney

ARN’s KIIS and WSFM are battling it out for top FM position, with WSFM on 8.1% overall just ahead of KIIS on 8.0%. But in the key breakfast shift it is the opposite way around, with Kyle and Jackie on KIIS the top breakfast show at 10.7% and WSFM’s Jonesy and Amanda second in FM breakfast on 7.9%. Between both stations ARN has good coverage of the younger and older demographics.

2GB’s Ben Fordham has lifted its share to the highest figure since he took over the shift, with 19.8%. 2GB is the top AM station.

Smooth FM is the top FM station in the Evening and Weekends shifts. Nova and Triple M are equal on 5.4%. 2Day had a small rise to 3.5%. 2UE slipped to 2.5% and the sports stations SEN and SKY both fell fractionally despite it being Caufield Cup season (but the Melbourne Cup was not included in this survey).

MELBOURNE:

#1FM is Gold
3AW is #1AM
Top FM breakfast show Gold
Top AM breakfast show 3AW
Top FM Drive show Gold
Top AM Drive show 3AW

Gold has been at the top of the FM market for 12 consecutive surveys now, steady at 10.9% this book. Christian O’Connell’s Gold breakfast show slipped by 0.8 to 8.6%, but still remains the #1 FM breakfast show. Gold dominated the 40-54 demographic and was strong in all daytime timeslots. Nova had the #2FM breakfast show.

3AW increased its lead in the market, scoring 18.9% as the top AM station. The station’s breakfast and mornings shows have a clear lead over all other stations and the breakfast show has now had 228 consecutive wins.

Smallzy’s Surgery is the #1FM night show in the market. Fox fell most this survey, down 1.1 to 5.5%, losing share across all daytime shifts. SEN Sports lost 0.6 during the AFL Grand Final and Trade period, slipping 0.6 to 3.1%

BRISBANE:

#1 FM goes to Nova
#1AM is 4KQ
Top FM breakfast show Nova
Top AM breakfast show 4KQ
Top FM Drive show Nova
Top AM Drive show 4KQ

97.3FM had the biggest gain this survey, up 1.7 share points to 11.0% with its best results since 2019, in a close third place behind Nova and 4KQ.

Nova had the top breakfast show with Ash, Kip, Lutty & Susie O’Neill scoring 13.1% in that timeslot. Kip Wightman has now left the show as we revealed last month. 4KQ’s breakfast with Laurel Gary and Mark was second in the breakfast timeslot.

Nine Radio’s 4BC and 4BC swapped frequencies during the survey, resulting in a slight gain for talk station 4BC and a drop for music station 4BH.

Nova had the top drive show with Kate Tim and Joel scoring 15.1%, fractionally down by 0.1 from last survey.