Radio ratings survey 6: 2GB and 3AW top their markets, Nova breakfast increases with Kate Ritchie’s return

Interesting KIIS results:

Sydney and Melbourne both down in share and cume.

KIIS Brisbane is a shadow of its former self. If this doesn’t confirm the case to rebrand the station to the Gold format, I don’t know what will…

Sorry, I should clarify I was referring to breakfast cume for KIIS Sydney and Melbourne.

Nova Perth….what a great survey!!! What’s happened with TripleM Perth?

KIIS 97.3 is a disaster. The change to the music format to KIIS is ridiculous in a market with only 4x FM stations, and with 2 of them already CHR stations (Nova and B105). The only thing stopping 97.3 from sinking further is the local breakfast show. It 100% needs to be rebranded and reformatted to Gold 97.3 and the sooner the better. Put KIIS on DAB-only in Brisbane. If they actually rollout K&J on 97.3 they are insane.

From this distance, the growth in ratings for both 2GB and 3AW seems to have been driven by a mix of both footy finals and recent protest news. Either way, I’m sure there’ll be a massive sigh of relief from (one part of) Pyrmont in particular.

Elsewhere, I’d guess ABC Local Radio’s ratings increase in most capitals could be attributed to a recent ad campaign, along with the aforementioned factors which saw growth for Nine Radio in Sydney & Melbourne.

Christian O’Connell’s ratings boost in Melbourne will likely vindicate ARN’s decision to network his breakfast show here in Sydney, but I still think there’s a decent chunk of Jonesy & Amanda’s current audience who won’t enjoy “that Pommy bloke from Melbourne” and do some dial twiddling next year.

While Classic Hits 2UE had some positive ratings growth, one wonders if they’d be performing even better if there was a locally based voice at breakfast and/or Dave Ferguson (Again, what was with him disappearing mid-year?) was still heard between 7pm and midnight on weekdays.

2DayFM clearly needs a major rethink heading into 2026. Now we’ve had it for a few full surveys, it’d be fair to say the “Hits Before They Hit/Today AF” format is a flop while based on their current ratings, Jimmy & Nath with Emma look fairly unlikely to still be on-air in 2026. Triple M Sydney will be hoping that they pick up some disgruntled 101.7 listeners next year (so Beau, Cat & Woodsy might survive Summer and still be on-air in 2026), but I think it’s more likely the ex-J&A brekky audience will head to Smooth and 2UE.

Finally, a ratings decline in all three markets at footy finals time would have to be a worry for SEN given that Sport is their bread and butter.

No hope for 2Day….they should be back to “Hits and oldskool” play more hits from 90s and Noughties. Like Gold is more 80s station , 2Day should be 90s, Noughties station. Rebrand to “Hits”

Well the ABC marketing campaign didn’t help much. Waste of money. ABC audience is nearly all 65 + and any gains were 65 + It’s AM radio so what else do they expect.

Always listened to talk back and it is going backwards – not a lot of choice – 2sm or 2gb – 2SM afternoon weekday broadcaster only likes to talk on subjects that suits him – not the topics that are important to the listeners – he tends to brush his callers off if he doesn’t like the subject i.e. Israel Palestine.
Talking about the oldest toilets in Sydney does not interest me but the latest news does.
Ben on 2GB his first half hour in the morning is full of ads.
John was more informative when covering for Ben.
I think Ben will be moving on sooner than later.