Radio has to adapt

Staff Writer

Anthony Ghergetta from The App Studio in Melbourne spoke at Radcomms this morning on the changing face of car radio.

Speaking of the increasing competition for the 'car dashboard', Anthony said:

"For the first time, broadcast radio is about to be challenged for its prime position on the car dashboard.  The two-knob car radio experience is well and truly over. 

In the United States this has already happened.  Ten years ago terrestrial radio was disrupted by satellite radio and, more recently, it’s the online music radio services such as Spotify and Pandora.

Audio access to the car is no longer governed by a broadcast license, the auto manufacturers themselves are now the gatekeepers.

And its not just new radio or new music services that existing broadcasters should be worried about.  There is nothing stopping AFL media from teaming up with Telstra, their current media partner, to create an in-car application to broadcast game-day matches in competition to, or at the expense of, traditional broadcast radio. 

Radio has to adapt."

You can see his full presentation here.

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