Power to Ballarat’s most listened to station in latest XTRA Insights survey

The Xtra Insights Survey for Ballarat is out now.

It’s the first for the area since 2018.

103.1 Power FM won the survey with 28.1% of the station most listened to figures.

The other station in the market, 3BA 102.3 FM eased slightly, from 22.0% to 21.2%. Both the leading stations  are owned by Grant Broadcasters.

National youth network triple j was third, on 8.6.

The biggest change this survey was in the 18-24 demographic with Power FM losing 18.3, but still retaining a very healthy 40.9, while triple j picked up 17.6 to finish with 27.5.

The survey took place between 4th and 23rd October 2021, conducted by XTRA Insights for CRA.

3BA’s breakfast show with Paul Taylor was the biggest improver in that timeslot, up 1.6 to 22.1%
Power FM has a total of 60,900 listeners and 3BA has 55,400 listeners.
Click the charts to view larger sizes.

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Meh Whatever
10 Nov 2021 - 1:39 pm

Wow that must have been a real market struggle as a one network horse race against incumbent government services that barely line up at the gate.


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