Paul Jackson: “You can try and chase it, you can try and copy it… it is in clear pure water”
Each survey we talk to the Network bosses about how their brands have performed, first up it is Nova Entertainment’s Paul Jackson. Survey #4 ended up a ripper round for NE – a powerful 1 and 2 FM result for smoothfm and Nova969, Nova 1069 now number 1 and strong results in other key markets around the country.
We talk about the music strategy behind smooth’s success – and how platooning plays its part with brand.
While things are good right now in the NE camp, how does Paul approach an “Oh shit!” moment, when things don’t go to plan with survey and strategy behind the results?