Pandora Warehouse launches in Australia

Pandora makes another move for their share of ear. Partnering with Holden, Pandora Warehouse will be their first event in Australia, 

The launch of Pandora Warehouse in Australia signals Pandora’s move into the event and experiential space in the market with Holden being led in by the Carat argency. 1,000 Pandora listeners will have the chance to attend the launch of Pandora Warehouse at what they describe as an iconic top-secret location in Sydney, with the chance to secure limited tickets to the event in October.

Pandora Commercial Director Chris Freel said: “Australians are in love with Pandora and now is the perfect time to progress the brand into the live event space. Our listeners have a hunger for live experiences and Pandora Warehouse will bring them a unique and mind blowing mini festival. It also offers brands the opportunity to form deep connections with the young adult market and be associated with the discovery of new and exciting music artists. We are thrilled to partner with Holden and its agency Carat to further enhance the event experience.”