NZME brands leading the way with Snapchat innovation

Staff Writer

NZME will deliver innovative and creative Snapchat solutions through a new partnership with NZ company Mish Guru.

With 448,000 Kiwis using Snapchat in the last month, the introduction of Mish Guru software delivers unique opportunities for NZME brands and advertisers.

NZME brands will curate better content, effectively manage users, and provide analytics on the success of the content, while advertisers can use the new software to create campaigns that run through various Snapchat channels.

“Not only does the software make it easier for our team to generate Snapchat content, it allows us to provide analysis back to clients and measure success,” said NZME general manager brand engagement, Sarah Catran.

Additionally, the software adds an element of analytics and valuation enabling advertising brands to understand precisely what value their Snapchat campaigns carry.

“NZME has been pushing out some stellar content across its various snapchat platforms – Fletch, Vaughan and Megan are a standout,” added Mike Mullins, head of business development (Asia Pacific) for Mish Guru.

“This partnership will allow them to take content curation to the next level, something that will add incredible value to any advertisers looking to run a campaign through Snapchat.”

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