Nova Network launches multi-channel 2018 marketing campaign

Former Assistant Editor

NOVA Entertainment have unveiled their 2018 radio network marketing campaign, with a multi-platform campaign launching this month.

The campaign will be extensive across the country, running on TV, digital, social and out of home (OOH), including transit, large format and time targeted creative.

The outdoor leg of the campaign launched on February 4, while the remaining digital and TVC aspects will go live this Sunday, February 11.

“The involvement of the world’s biggest artists in the station’s 2018 marketing campaign, reinforces the Nova Network as the number one music network in Australia,” said NOVA Entertainment chief marketing & digital officer Tony Thomas.

“Combined with our consistent and popular on-air line ups, and significant media investment, we expect 2018 to deliver another audience record breaking year for the network.”

Several of Nova’s popular Breakfast and Drive teams will feature on billboards and transit, with Sydney Breakfast team Fitzy and Wippa, Melbourne Breakfast’s Chrissie, Sam and Brownie, Brisbane’s Ash, Kip and Luttsy, and national Drive team Kate, Tim and Marty all featuring.

Nova’s new TVCs feature Sam Smith, Shawn Mendes, Ed Sheeran, Chris Martin and Little Mix – all artists who’ve performed at the Red Room since 2012.

Comment Form

Your email address will not be published.

Recent comments (4)
Post new comment
Not A Fan
9 Feb 2018 - 11:24 am

No-where near as good as the UK versions of the same ad. Why does only one artist say the name of station?

9 Feb 2018 - 11:53 am

There’s a whole lot of nothing for a 30 second spot. And half is rehashed from the brand re-launch.

9 Feb 2018 - 1:15 pm

Does consistency beat originality in brand scores?

Bad green screen job and ‘freshest hits’ as a positioning line, would’ve been better to claim #1 as stated in the press release.

9 Feb 2018 - 2:11 pm

Talk about trying to fill a 30 second spot –
No real brand messaging from 15seconds… horribly scripted and read without any car.
Out of touch.. boring


See all