Nova Entertainment’s new websites launched
NOVA Entertainment has announced the next stage in its digital evolution, with the launch of its new Online, Mobile and Tablet sites.
NE are making some strong inroads to go beyond radio – expanding their online offerings by providing a richer entertainment environment with more video and audio functionality and streaming across any device.
Push comes to shove, it’s also about client integration.
Tony Thomas, NOVA Entertainment Group Marketing Director said, “The launch of our new Nova sites across desktop, tablet and mobile will further enhance the entertainment experience we provide our audiences, every minute of every day, no matter where they are. The richer experience will propel our already rapid digital audience growth and will provide our clients with many more ways to integrate and target their consumers.”
Their clients will be able to have greater integration within Nova’s entertainment content, have unique content created for their brand, plus opportunities for geographically localised sponsorship in addition to home page takeovers (including skins), display banners, video/ audio pre-roll and win pages.
They have also making more of a push with Nova TV, which we told you about a few months back.
It’s Australian radio’s only on-demand music playlist TV experience, providing a service that allows listeners to launch music videos using Nova’s expert playlist and watch on-air personalities, all in a seamless experience.
novafm.com.au is the latest development in NOVA Entertainment’s digital strategy. With the recent launch of FIVEaa’s new website, designed to deliver editorial flexibility and an improved user experience all complementing the station’s News, Talk and Sports position in Australia; plus a new Nova mobile app, and the launch of Nova TV.
NOVA Entertainment is also saying they have more client focused digital opportunities to announce shortly.