NOVA Entertainment makes raft of commercial appointments

Pictured: Brooke Dul & Amanda Holenstein

NOVA Entertainment has announced a string of key commercial leadership appointments within its agency sales, digital audio and CREATE functions in Melbourne.

The network has confirmed that former development manager and group sales manager Amanda Holenstein will take on the new role of head of agency in Melbourne, assuming responsibility for leading the commercial team to service client needs across NOVA’s audio portfolio.

Holenstein previously held the role of agency account manager and group sales manager at ARN before joining NOVA Entertainment in January 2016. Holenstein and Marie Joyce were previously job sharing the head of agency role, but Joyce departed NOVA last month to assume the role of head of audio sales with Mamamia in Melbourne.

NOVA has also announced the promotion of Brooke Dul, who rises from being head of delivery at CREATE to assume the position of head of CREATE for Melbourne.

In her new role, Dul will lead the CREATE team to deliver revenue goals and achieve campaign performance metrics, and will assist in developing strategy, talent partnerships, campaign delivery, local trade engagement and creative business development.

NOVA Entertainment has also shared details of two new appointments in its podcasting team, with Steph Freeland-Small joining as head of digital audio commercial for Melbourne. Liz Maplestone has been promoted to head of digital audio commercial for the Adelaide, Perth and international markets. Earlier this year, Elaine Graham-Quirke took on the role in Sydney.


The network’s Melbourne commercial director and market lead Andrew Will said the new appointments showcased NOVA’s dedication towards digital audio in key Australian markets.

“We are extremely proud of the quality of people within the Melbourne office and the elevations of Amanda, Steph, Liz and Brooke into key commercial leadership positions is testament to themselves and the learning and development environment we nurture at NOVA Entertainment,” Will said.

Liz Maplestone 

Of Joyce’s appointment at Mamamia, the publisher’s national head of audio sales, Belinda Cook, said Joyce was an immediate standout when recruiting for the role.

“Her reputation in market is exceptional and together with her extensive leadership and client service experience, we knew she would be a great asset to our growing team. To have someone of Marie’s calibre join us is a testament to Mamamia’s strength and leadership in podcasting and our desire to continue offering best in market opportunities for our clients to connect with Australian women,” Cook said.

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