NOVA Entertainment appoints new Chief Commercial Officer

NOVA Entertainment has announced the appointment of Nicole Bence to the role of Chief Commercial Officer.

With a breadth of commercial experience across the media sector and a track record of driving growth through digital transformation, Nicole will be responsible for the development and execution of NOVA Entertainment’s commercial strategy.

She will work closely with NOVA’s senior commercial leaders, taking responsibility for creating commercial opportunities for clients and brands and capitalising on the strength of NOVA’s digital audio and broadcast platforms.

Nicole will lead NOVA’s industry leading commercial function, including agency and direct sales, digital commercial teams and inventory management.

Nicole has extensive media experience across both online and offline channels from some of Australia’s largest publishing and broadcast organisations. Her recent success in delivering innovation and rapid revenue growth for Seven West Media over the past three years will be an asset to NOVA’s commercial team and business objectives.

NOVA Entertainment CEO Peter Charlton says it’s wonderful to have Nicole as part of the team. “She has extensive commercial leadership experience, and her digital credentials are exemplary. Nicole’s track record of leading large commercial teams at some of Australia’s top media businesses, successfully implementing digital transformation and her relentless curiosity and enthusiasm make her a perfect fit with NOVA.”

Nicole says “Driving innovation within traditional media channels is something I’m incredibly passionate about, as well as inquisitively thinking about what’s next, how consumer behaviour will evolve and what that means for brands, so I’m excited about this new opportunity. Like video, there are huge opportunities in audio, and whilst NOVA have an already impressive digital product suite, I believe my experience and thinking will meaningfully contribute to their next phase of growth and transformation.”

“NOVA is one of the industry’s most respected media brands, known for their strategic abilities to unlock the power of their talent and platforms to connect brands with audiences, and am beyond excited to rejoin the NOVA family and work with a team of their calibre.”

As part of the Group Executive team, Nicole will work closely with all functions of the business and will report directly to NOVA Entertainment’s CEO.

Nicole’s start date will be announced shortly.