NOVA Entertainment and Amazon Alexa extend partnership
NOVA Entertainment has today announced a new campaign as part of its partnership with Amazon Alexa.
It features Nova’s national Drive show Ricki-Lee, Tim & Joel, as well as Ricki-Lee’s latest single ‘Point of No Return,’ showing audiences how they can connect with Nova all around the home with Alexa’s ‘play everywhere’ feature.
Adam Johnson, NOVA Entertainment’s Chief Growth Officer, says NOVA Entertainment is committed to investing in both the smart speaker audience’s discovery and experience.
“Following the success of Amazon and NOVA’s initial collaboration last year, it made sense to continue this conversation with our audience.”
“Our shared ambition is to continue to show Australians how easily their voice can unlock world-class audio content wherever and whenever they want.”
The campaign will run across broadcast video-on-demand, online video, socials, OOH (out of home media), audio (broadcast and streaming) and podcasts. Nova Breakfast shows will also make an appearance on OOH activity in Sydney, Melbourne and Brisbane.
Jen Beirne, Head of Marketing for Amazon Alexa, Australia and New Zealand says “Our customers love streaming radio through Alexa, which is why we’re so thrilled to be partnering again with Nova.”
“This year’s collaboration demonstrates the commitment we both have to delivering an exceptional listening experience.”