Nine launches premium traffic network

Nine is launching its own premium cross-platform traffic brand.

NTN will provide live traffic reports across Nine’s market-leading radio stations 2GB, 3AW, 4BC and 6PR, audio live streaming and digital platforms in Sydney, Melbourne, Brisbane and Perth.

Michael Stephenson, Nine’s Chief Sales Officer, says NTN will be a unique product.

“Our premium traffic network is a new cross platform alternative to traditional traffic products.”

“We are number one in radio and number one in streaming – we have serious cross platform scale. NTN is a premium cross platform product where brands can own traffic at scale across Australia’s leading radio network.”