Newcastle Survey #3 – Results Released
Survey #3 for Newcastle 2015 is out, which sees the ABC increase its lead.
For the second time ABC1233 is the number 1 station in Newcastle. A 15.7% share, they have increased their gap from second placed KOFM, who slipped down 1.6 points to 13.1.
NXFM was flat, sitting at 10.9% to be third, triple j gets a 10.1 to be fourth (down nearly a point) and NEWFM overtakes stablemate 2HD, NEW a 9.4.
The ABC again wins breakfast with 19.8% share of Newcastle. SCA’s KOFM took a belting, losing 2.6 points to drop to a 13.3 share that places them number two overall (Number 1 commercial). 2HD is third with 9.5 share, next is triple j with 9.2 and NXFM comes in next with a 9.1.
While SCA’s KOFM remains the number one commercial station, with a 1.6 point drop ten plus they will be no doubt taking a look. KO had drops in every daypart. Outside breakfast, NXFM has increases across the day. In Drive Hamish & Andy lead (just), ahead of triple j by point 1 with a 14.5.
25 to 54’s goes KOFM way, while 18 to 39’s is triple j’s. That said NX can claim Commercial for that demo.
NEW FM gained half a point to take their share ten plus to 9.4% of the market. Breakfast is down a touch with Mornings and Arvos up. Drive took a hit.
Stablemate 2HD is down again, a 9.2 has them behind NEW FM
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