New on DAB+: Easy & Oldskool
SCA has launched two new DAB+ brands, Easy and Oldskool.
Easy Radio takes the Continuous Easy Favourites position with no talk. Think artists like Elton John, Fleetwood Mac, Marvin Gaye, Adele, Lionel Richie, Madonna, Mariah Carey, and Rod Stewart.
Where as Oldskool Radio plays nothing but non-stop Oldskool Hits from the 80’s, 90’s and Noughties. The Kim Wilde 80’s Show will surface at midday and every night of the week from 6pm it’s the Oldskool Party Mix, featuring Kim Wilde 80’s at 8, and the Non-Stop Mashup.
SCA’s Head of National Content and Development Dave Cameron said, “With DAB+’s rapidly growing audience in Australia, and as the biggest commercial landholder of digital radio spectrum in the country, SCA continues to expand its portfolio of music channels.
“The Oldskool channel is the perfect complimentary extension to the Hit Network’s incredibly successful FM music format, and Easy now provides a completely talk and clutter-free alternative for lovers of smooth music from the 60’s to now.”
Oldskool replaces their More Brand with Easy taking over Stardust’s spot.
Easy and Oldskooljoin SCA’s portfolio of DAB+ stations, Classic Rock, Kinderling Kids, Triple M Modern Rock Digital, The Range and Buddha and can be heard online, on DAB+ (Syd/Melb/Bris/Adel/Perth) and on RadioApp.