Placard Media merges with Nearly podcast network
Melbourne-based podcast network Nearly has merged with dedicated podcast agency Placard Media, in a move that sees the two companies join under the Placard Media brand.
Placard Media works with brands and podcasts in Australia, New Zealand and the US, and currently has 150 podcasts on its books.
Nearly was launched six months ago by former ABC development producer Courtney Carthy, and uses an ad-supported model to deliver high quality podcasts.
In an official joint announcement, the two companies say the merger will allow Placard Media “to work closely with brands and organisations to deliver end to end service from content creation, to advertising opportunities through its extensive network.”
As the companies become a single entity, some staffing changes are set to occur, with Carthy joining the Placard Media leadership team of Andy Hayes and Andrew Shaw as the chief creative officer responsible for content and talent.
Hayes and Shaw will continue in their existing roles of CEO and chief technology officer as well, while co-founder of Nearly Andrew Bellairs is set to remain minority shareholder and advisor to the network.
“We are thrilled to have Courtney and the Nearly podcast network as a part of Placard Media,” Hayes said.
“His dedication and drive to over the last 12 months in the podcast space has been incredible and having him at Placard will only help us deliver even more quality to our clients.”
“It is our intention to grow the Nearly network into one of the countries strongest networks and this partnership will allow us to do this is a seamless manner”.
“Podcasts as a medium require many skills, it’s a highly multifaceted medium,” added Carthy.
“Merging Nearly and Placard creates a one-stop-shop for future clients, reliable quality for audiences and hopefully a very positive contribution to the industry, both local and overseas.”
“We’re able to experiment more, share what we learn and deliver better value through podcasts. It’s great to see that happening overseas but we want it happening here now, and there’s a demand for it.”