NE Tops Digital Results
In October 2014 Nova Entertainment launched a new digital strategy with a revamp of nova.com.au, which saw the sites optimised for mobile, video and social. That was the start and it now sees NE secure the biggest jump in rankings within Australian digital publishers and significant year on year growth.
Nova.com.au is the number one site in the radio category across all devises in Melbourne, Brisbane, Perth and Adelaide and is the fastest growing radio brand on mobile devices according to ADUBs Marketing Intelligence (Nielson Market Intelligence) reporting October 2014 – 2015.
Novafm.com.au is number two in the Entertainment category multi-entertainment on all devices, moving from ninth to second ranking, with 207% year on year growth, and is also number two for mobile, moving from fifth to second and with 294% YOY growth.
Angus Stevens, NOVA Entertainment Digital Content and Product Director said, “The launch of Nova’s new sites 12 months ago was the first step in our plan to extend the brand beyond radio and become a significant digital publisher within the entertainment category. Our mobile, video and social first strategy has built out our digital community, and by using the Nova filter to capture everything on the web that we know our audience will love and share, we’ve generated huge audience growth.”
NOVA Entertainment said that their content strategy has been based around the premise that “the content we share is how we want the world to see us”. NE’s ‘social first’ strategy see them integrate their Facebook, Twitter and Instagram communities throughout the site. Every article houses social widgets to allow the audience to easily share content and throughout the site, the social aggregator platform Stackla, takes Nova’s off-site social conversations and loops them back into novafm.com.au. Nova also serves an audio player to mobile devices and their video content is also an optimised mobile experience.
“The video first strategy whether it be Fitzy & Wippa’s videos or the exclusive Nova’s Red Room performances, combined with our content partnerships with Jukin Media and Facebook has established Nova as a leading social video publisher within Australia and its brought with it significant revenue opportunities,”said Stevens.
NE say that Nova’s digital growth reflects the company’s commitment to building a diversified entertainment brand, and delivers on their vision to create content that is loved and shared by audiences wherever they are.