“More work to do:” ABC grows its audience in GfK Survey 5
It’s a solid result but the ABC’s Head of Audio Ben Latimer says still there’s more work to do, after the national broadcaster grew its audience in GfK Survey 5.
As the ABC carries out a review of its capital city and regional stations, ABC Melbourne has improved its audience share for the second survey in a row.
ABC Melbourne’s performance has picked up following a wobbly start to the year, with an audience share of 7.1 percent this survey period, up from 6.9.
Every ABC Melbourne timeslot saw gains, apart from Breakfast and Mornings.
ABC Sydney grew by 0.5 to 6.1%, with gains across all shifts this survey and a total audience of 555,000 listeners.
ABC Radio’s capital city network saw its audience grow by more than 74,000, taking its total reach in the five capital cities to just under five million people per week.
ABC’s five metropolitan stations grew their audiences by 51,424 to a total 1.88 million with a rise in share for all cities except Adelaide.
triple j had share increases in all cities, except Melbourne, with a total reach of just under two million.
The ABC’s DAB+ only stations also performed strongly, up 47,000 streams on Survey 4, to a total of 1.14 million, led by ABC Sport off the back of its coverage of The Ashes and the Matildas’ matches.
“Four out of five of our local radio stations added audience share today – taking our total Capital City Network reach up to 1.88 million,” says Latimer.