Michael Mason on Survey #7

Post Survey #7 we talk to all the major network heads for the lay of the land, up next it’s the ABC’s Michael Mason.

The success of the various ABC brands is there in black and white. Take Sydney, Brisbane and Adelaide – each Local ABC is number 2 in those markets. Youth network triple j third overall in Perth and Sydney. And let’s not talk about triple j’s dominance in key demos.

So what’s working and what is the ABC doing differently?


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