Meerkats agency wins Siren Awards Round 4

Perth-based created agency Meerkats have taken out the fourth round of the 2019 Siren Awards.

The agency took out the single and campaign categories, as well as the overall win for their ‘Tiny Tots’ campaign for St John, WA.

The radio ads are designed to stand out and shock parents and carers into thinking about taking a St John Tiny Tots First Aid course, by illustrating how kids see every day life-threatening hazards.

The three ads – ‘Blocks’, ‘Water’ and ‘Stairs’ – were the creation of Rikki Burns, Gordon Haynes and Josh Edge.

“Seeing the world with a sense of childlike wonderment is a beautiful thing when it’s not involving imminent death. We thought the responsible thing to do was to draw a distinction between the two,” they explained.

“We’re pleased to see a run of excellent radio ads entered into the awards in the final round for this year and look forward to showcasing more radio in the last round early next year,” said Commercial Radio Australia CEO Joan Warner.

The 2019 Gold Siren winner will be announced in May 2019 and wins a trip to the Cannes Lions International Festival of Creativity.

Listen to all the Round 4 2019 winning ads here.