MBC LOUD FM celebrates first birthday with big bash in Riyadh

MBC LOUD FM, Saudi Arabia’s first English commercial radio station by MBC GROUP, has just celebrated its first birthday with a huge party in the capital, Riyadh.

The event was hosted at the main headquarters of MBC GROUP and listeners were given the chance to attend by winning special VIP passes.

30 loyal MBC LOUD FM listeners got to meet and interact with their favourite personalities, including Byron Cooke, Sana Kothari, Andrew Harrison, Jay R and Danah.

The station is home to the The Byron Cooke Show with Sana K.

Cooke relocated to Saudi Arabia after announcing in March that he was leaving his role at Melbourne’s KIIS 101.1 to pursue an exciting overseas opportunity.

Ziad Hamza, Group Director of Audio, Music and Radio at MBC GROUP, said “Today, MBC LOUD FM enters confidently into its second year, as it continues to switch up radio and podcast consumption patterns in the Kingdom.”

“We’re grateful to have earned the trust of major brands targeting English-language speakers, and we have sparked unprecedented engagement among young listeners who crave a fresh contemporary hit radio [CHR] format.”

The birthday bash included a live performance by Saudi singer Tam Tam.

Two lucky guests also won a one-night stay at the Mandarin Oriental Al Faisaliah.