Maryborough Ratings: Triple M takes a dive as Hit becomes #1 station

Queensland’s Maryborough region has a new #1 station, with 31.1% of the total radio listening audience saying they listen to Hit101.9 the most.

This was an improvement of 1.0 points from when the last survey was conducted in August, 2017.

The previous leader, Southern Cross Austereo (SCA) stablemate Triple M Fraser Coast 103.5, dropped 9.8 points from a leading 30.5% in 2017 to 20.7% this time around.

The remaining stations in the region are all part of ABC Radio and all had minor increases.

ABC Wide Bay placed third with 14.1% of the radio audience saying it is their station of choice (up 0.7), while youth-focused station triple j climbed 1.3 points to 5.1%. ABC RN (Radio National) was up 0.7 to 3.0%, ABC Classic climbed 0.6 to 1.5%, and ABC NewsRadio was up 0.3 to 0.9%.

In Breakfast, Hit’s Cliffo & Gabi edged up 0.9 points to 31.7%, keeping it on top of the pile. Triple M’s The Big Breakfast with Blandy, meanwhile, had 21.9%, down 4.9 points on last survey.

Triple M’s drops were more severe across the day, down 12.2 points in the Mornings and 9.2 points in the Afternoon slot.

Hit on the other hand, climbed in all day parts except Weekends.

Hit’s Carrie & Tommy followed by highlights from Sydney’s The Morning Crew with Hughesy, Ed & Erin led Drive with 27.0% of the audience saying they listen to it most, while Triple M’s Molloy followed by Marty Sheargold highlights was down 8.0 points to 21.1%.

Neil Bradshaw, the general manager of SCA Fraser Coast, thanked the local community for making SCA’s offerings the #1 and #2 stations in the region.

“What a great result for our Triple M and Hit teams, who are so passionate about what they do and the place they live. We take a lot of pride in creating the best content possible to entertain and inform our local community,” he added.

Ryan Bebbington, south Queensland content director for Triple M, meanwhile, drilled into the demographic performance of the station.

“I’m absolutely thrilled to see the results today for Triple M, which has us #1 for people aged 40+ across the market. To see the local community engage so passionately with our brand is a credit to all the hard work, love and care our team takes to create this exceptional product. It shows we’re accurately reflecting the beauty and amazing lifestyle of this great region and the people in it,” he said.

And Abi Benaud, Hit Network’s assistant content director in Queenland, said the team is celebrating the win.

“Hit Queensland and the Breakfast show with Cliffo and Gabi are celebrating today’s survey results,” she said. “We’re continuously striving to be fiercely local and it’s great to see Cliffo and Gabi’s search for the ‘Little Big Thing of Queensland’ resonate with our local listeners. The Hit team with Tammy, Maddy and our Drive shows are thrilled with today’s results.”

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nick bartlett
18 May 2021 - 1:29 pm

“I’m thrilled to see the results today for Triple M”?

Liar, liar pants on fire.

Paul Stiles
18 May 2021 - 2:58 pm

I guess having networked breakfast from Townsville hasn’t hurt hit 101.9 then.

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