Marketing that people want to share
Each network in Australia is now looking at client marketing beyond just commercial airtime. Case in point our earlier story on Nova Entertainment and client integration.
Most realise that the “space” is mobile, social and they like to share content that connects with them. But how do you connect, engage and make it mobile?
Clive Dickens at SCA has recently been sharing some insights from the group on how they are connecting with their target audiences via social stream content.
Possibly even coining a new phrase along the way.
The first and more extended version from Clive, surfaced at RadioDays Europe back in March (worth a view). Most recently, there is a condensed version Clive has been presenting around the country with some recent data from Neilson Online Ratings.
If anything – it makes you ask how you connect with your audience?
Recent SCA Presentation: