Mamamia reveals pricing structure for audio subscription product

Mamamia has launched its new paid subscription product, MPlus, today which will house exclusive podcasts, including additional episodes of its flagship title Mammia Out Loud and the new longform narrative podcast, Extraordinary Stories. 

If users sign up for 12 months, it will cost them $69, which works out as $5.74 per month. On a month-to-month basis, it’s $7.99 per month (or $95.88 for 12 months).

The bonus podcasts and episodes will only be available in the Mamamia app or via its website.

The Mamamia team said there would be many regular surprises and delights for members.

“Mamamia podcast fans have the opportunity to supercharge their Mamamia experience with MPlus, a subscription-based, digital happy place, housed within our app and website. With an MPlus Membership, fans have the keys to the VIP treatment of extra content and a closer connection with their podcast faves,” the publisher said.

In an explainer article on the decision to launch a paid subscription product, Mamamia’s head of content, Holly Wainwright, said the relationship between creators and consumers of the publisher’s content was already blurred, and this community and connection is what makes it stronger.

“You don’t need to be an expert in media trends to know that the so-called ‘media landscape’ is constantly being remodelled,” she said.

“And so in 2021, the year after the strangest year that ever there was, we’re evolving, too.

“What we’re doing at Mamamia this year is cementing our relationship with our closest audience. The ones who feel like they’re part of a family because they are.”

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