Macquarie Media rebrands as Nine Radio
Nine’s radio assets will no longer be referred to under the Macquarie Media name.
Stations including 2GB, 4BC, 3AW and 6PR will now fall under the ‘Nine Radio’ banner.
The entire radio network’s news services have been provided by 9News from the start of 2020, signalling an end of Macquarie Media National News.
“Across Melbourne, Sydney, Brisbane and Perth we have four famous brands in 3AW, 2GB, 4BC and 6PR and this move sees us looking to move them front and centre at the heart of the each of the cities they serve,” said Tom Malone, Nine’s managing director of radio.
The Macquarie Media name will be phased out over several months.
The changes follows several personnel changes since Nine officially took ownership of Fairfax and as a result, Macquarie’s radio assets in late 2019.
“9News is a trusted household name across Australia and this move sees us extending that brand across all broadcast news,” said Darren Wick, Nine’s director of news and current affairs.
“The television and radio news teams across all states have already been working hand in glove for the past few months. In now branding our radio bulletins with 9News we are simply giving Australians the signal that they can rely on us to stay up to date, wherever they are and regardless of the platform.”