Mackay Ratings: Hit & Triple M lose lead to Star 101.9
Queensland’s Mackay region has a new #1 radio station, with Grant Broadcasters’ Star 101.9 outpacing Southern Cross Austereo’s (SCA) offerings.
Last survey, back in September 2019, Hit Mackay & The Whitsundays was on top as 23.1% of the surveyed audience said it was the station they listened to the most. SCA stablemate Triple M was in second on 17.5%, while Star 101.9 was a close third on 16.5%.
This survey, however, the tables have turned, with Star 101.9 up 4.3 points to 20.8%.
Triple M also had a rise, increasing 1.9 points to 19.4% and maintaining its spot as the #2 station of choice.
Hit 100.3, however, fell 6.1 points to 17.0%.
Grant Broadcasters’ classic hits station on AM, 4MK, was down 2.5 points to 6.6%, behind the ABC’s 10.9%.
In the Breakfast slot, Hit’s fortunes were hit harder, with the syndicated Queensland regional offering Cliffo & Gabi falling 7.5 points to 16.4%. This took the show from first to third, as Star 101.9’s Sam & Rach jumoed 4.7 points to 21.3%.
Co-host Rachel Zonta has recently gone on maternity leave, with former Power FM 949 Nowra talent Kaley Baker taking her chair alongside Sam Blacker.
Blacker was overjoyed with today’s result
“We feel incredibly grateful to our wonderful listeners that have joined us at Star and we’re so pleased we could repay the faith placed in us by the management at Star with a #1 result today,” he said.
Triple M’s The Jay & Dave Breakfast Show maintained position #2 in Breakfast, up 3.3 points to 20.4%.
In Drive, however, Triple M surged ahead, up 2.7 points to 22.0%. Drive is measured as 4pm to 7pm, with Triple M playing Mick Molloy’s Molloy from 4pm to 6pm, followed by The Rush Hour Queenslander with Dobbo.
Previous leaders Hit, which has Carrie & Tommy followed by a highlights package from Sydney’s The Morning Crew with Hughesy, Ed & Erin declined 4.3 points to 21.0%.
This was enough to keep Star 101.9 at bay though, with the station gaining 0.2 points to place third with 16.9%. Star plays Nova’s Fitzy & Wippa from 4pm, followed by Kate, Tim & Joel from 5pm.
Star’s content director, Scott Linden, said there had been a few tears at Star HQ today.
“I couldn’t he happier for the team. They all work extremely hard, so great to be rewarded with increased in all dayparts.”
General manager Paul O’Connor added: “I’m overjoyed with the result, the team have executed our leaders in local strategy flawlessly and now they can enjoy the rewards.”