LiSTNR launches THE GRILLE, its first branded podcast with VACC
The Victorian Automotive Chamber of Commerce (VACC) has teamed up with Southern Cross Austereo’s (SCA) LiSTNR to launch its first branded podcast, THE GRILLE.
THE GRILLE, brings together renowned automotive journalist Greg Rust, much-loved actor Shane Jacobson and VACC CEO Geoff Gwilym, to discuss all things motoring.
Each episode features news and views about Australia’s automotive industry, appealing to automotive industry professionals, motoring enthusiasts and motorsport fans.
The first episode, available now on LiSTNR, features former Top Gear host Jeremy Clarkson and future episodes will be published monthly.
Rust, best known for his LiSTNR podcast Rusty’s Garage, will anchor the podcast, with car and bike enthusiast Jacobson bringing his unique sense of humour to the show and Gwilym rounding out the trio with his industry rigour and business perspective.
Rust believes there is a “gap in the automotive space” for this type of series.
“Plenty of people talk about automotive in panel-style discussions but we wanted a podcast with an almost FM radio feel about it – pacey and fun but importantly, with authority,” Rust said.
“Having such a respected industry commentator like Geoff Gwilym on board, and the resources and know-how available to VACC, really gives THE GRILLE a point of difference.”
SCA head of commercial, podcast and partnerships, Kim Norman, said THE GRILLE perfectly demonstrates the unique opportunity that LiSTNR offers brands in the local market.
“Extending our premium talent, in this case Rusty, to brands like VACC develops a unique audio offering based on the gaps we are identifying in the market,” Norman said.
THE GRILLE is available now on the LiSTNR app.