LiSTNR teams up with ACE Radio in new streaming partnership

Reporter

LiSTNR is joining forces with ACE Radio in a partnership which will see its 21 stations made available to stream on the LiSTNR app, offering advertisers an additional 2 million-plus digital listening hours.

SCA already has an exclusive sales representation agreement with ACE Radio and its stations in Sydney, Melbourne and Brisbane, plus regional New South Wales and Victoria.

The new agreement, effective from today, builds on the relationship between ACE and SCA for its radio representation, which will now include digital audience monetisation opportunities.

Working together with LiSTNR, ACE will migrate its digital audience, including its mobile and web listeners, to the LiSTNR platform.

SCA CEO John Kelly says “We are thrilled to extend our already successful partnership with ACE Radio to now include the availability of the company’s 21 successful radio stations on LiSTNR, as well as extend our current sales representation agreement from AM/FM radio to now include all digital radio sales via the LiSTNR app and website.”

ACE Radio Chairman and owner Rowly Paterson says “Partnering with LiSTNR is a significant step for ACE Radio as it allows us to enhance our digital presence and provide our listeners with a more personalised and engaging experience.”

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Radio Nerd
1 Jul 2024 - 10:04 am

I wonder if this means that ACE will be taken over by SCA in the near future, meaning they will join the Hit and Triple M Networks.

Nick
1 Jul 2024 - 10:24 am

“an additional 2 million-plus digital listening hours.”

Is that per week, month or other?

Ace fam
1 Jul 2024 - 5:15 pm

You do love an ace radio story. I thought they must have bought shares in radio today. Or maybe you work for them. Always a positive story for your team at ace radio.

@Ace Fam
2 Jul 2024 - 2:12 pm

I guess, probably because Ace Radio are a great bunch of people. They are well resourced, well supported by their community and they make some great local radio.

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