LiSTNR signs long term deal with hit beauty & wellness podcast

LiSTNR has confirmed a long-term deal for Vain-ish, the beauty and wellness podcast hosted by media personalities Bec Judd and Jess Roberts.

Originally commissioned as a limited series, Vain-ish shot to the top of Australia’s Apple Podcast Charts within 24 hours of its launch.

Its runaway success has led LiSTNR to commit to a two-year extension, backing the show’s devoted audience and strong commercial appeal.

Each episode peels back the curtain on the world of glam. From bizarre beauty and wellness treatments, to their most “vain-ish” moments, Bec and Jess dive into a new facet of beauty culture each week.

Bec said “When we launched Vain-ish we honestly had no idea how big the response would be. To top the charts within 24 hours was wild – we’re still pinching ourselves.”

Jess said “The best part of this whole experience has been the feedback. So many listeners message us saying, ‘thank you for normalising it’s okay to be a little vain’ – that’s exactly why we started this. We love that our audience trusts us to ask the questions they’re too embarrassed to ask.”

In its debut series, Vain-ish explored some of the world’s most talked-about beauty and wellness trends, from salmon sperm injections to placenta encapsulation, and welcomed high-profile guests including Melbourne socialite Nadia Bartel, celebrity hair stylist Marie Uva, Dr Kristy, and TikTok’s skincare expert Jayde Taylor.

As for what’s to come for Vain-ish? Bec says “Without giving away too much, let’s just say we’re diving deeper with even wilder treatments, some amazing celebrities we’ve managed to lock in, and maybe even a few experiments that we may or may not regret later.”

Mike Williams, LiSTNR’s Head of Entertainment & Culture, said: “Vain-ish is a fantastic example of LiSTNR’s ability to tap into fast-growing cultural conversations and scale them into premium audio content. The audience appetite and increased commercial demand made the decision to extend the show an easy one.”

 Listen to Van-ish for free on the LiSTNR app, or wherever you get your podcasts every Wednesday.